Brand Director

The Brand Director is responsible for overall event delivery, collaborating with the event team plan and execute events in line with strategic plans, brand guidelines and within budget. They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing revenue. The Brand Director will develop innovative ideas for event features and content to attract and enhance visitor/exhibitor experience. Effective people management practices are expected in order to drive continuous performance and results.

Key Responsibilities

• Develop the event strategy in conjunction with the senior management

• Transferring the strategic objectives into tactical plans and leading the execution of these across sales, marketing, content, and operations

• P&L responsibility; control and manage exhibition costs within budget through monthly reviews with team members

• Liaise with the finance team to ensure compliance with event budget; track and document all revenue and cost transactions

• Oversee content development in conjunction with the Conference Director

• Ensure fresh and innovative content is being developed to elevate the show

• Involved in conference themes, strategy and positioning to ensure alignment with the overall exhibition

• Collaborate closely with event sales lead to recommend and implement agreed sales strategy including territory and account planning

• Deliver agreed revenue targets by value and volume

• Work directly with the Marketing Director to contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team

• Position the event as an international leader with a focus on building the brand

• Monitor marketing activities and ensure they are executed on time and in-line with marketing plans

• Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained

• Be responsible for and ensure compliance with company Health and Safety standards

• Generating ideas for innovative features or special events which will meet the needs and pain points of the customers at heart.

• Prepare annual event budgets and forecasts

• Effectively manage team members

Requirements:

• Bachelor’s degree in a business or event management field

• Significant experience in a senior role within the exhibitions/consumer/brand sector

• Extensive people management skills and experience

• Experience with working in a pressured working environment

• Speaks and writes clearly and fluently in English at all levels

• Proficient in the use of Advanced MS Office including intermediate/advanced Word, PPT, Excel

• Thorough understanding of regional business culture

• Good understanding of the regional consumer market

• Effective communication at all levels internally and externally

• Effective negotiation skills

• Promotes a learning environment through leadership and example