Data & Marketing Manager

The Data & Marketing Manager will have full of ideas, bursting with creativity and able to think outside the box whilst maintaining a keen eye for details and responsible in managing data strategies for conferences and exhibitions.

Responsibilities:

• Take the lead on data management including data quality, segmentation, data collection, analytics and key processes.

• Develop in consultation with the Senior Marketing Manager, integrated visitor-prom and exhibitor-prom activity plans that use channels effectively and that will achieve campaign objectives.

• Develop efficiencies for data management and innovate methods for achieving data growth

• Take care of all email campaign management including data segmentation, copywriting, proofing, scheduling and analysing

• Manage exhibition/conference websites

• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns

• Complete competitor benchmarking for promotional activity

• Input to the annual Strategic Marketing Planning process

• Adhere to all policies and procedures with regards to budget expenditure, displaying budget control and reporting any variances promptly to the Senior Marketing Manager

• Direct manage the team – Marketing Executives

Key Characteristics

• Excellent copywriting skills

• Excellent understanding of data administration and management functions (collection, analysis, distribution etc.)

• Familiarity with modern database and information system technologies

• Strong planning and organisational skills

• An analytical mindset with problem-solving skills

• Exceptional communication and leadership skills