Deputy Sponsorship Director

The Deputy Sponsorship Director will be responsible for managing existing sponsors, will attract additional revenue and partnership opportunities, leadership roundtables and other partnership revenue streams before, during and after the event.

Accountabilities: 

• Help develop a strategy to maximize sponsorship revenues.

• Manage direct reports and relationships with the sales team to execute sponsorship strategy successfully. Develop a smooth process to track and monitor the delivery of sponsorship opportunities, monitor who has contracted what and oversee the fulfillment of the sponsorship agreements.

• Work with the internal database to select and accurately target vendor organisations, including building and/or filling in the gaps in the vendor database and specific contact list development. Prepare an analysis of new target markets to support this

• Prepare key sponsorship talking points for use with customers when selling sales packages. Train the direct report and sales team to use these, ensure the direct report and sales team are using a consistent template to deliver compelling and creative packages/proposals that deliver against the budget and manage your own timelines to deliver against pre-agreed objectives.

• Assess current and prospective customer retention and acquisition strategies. Review customer satisfaction surveys. Develop a strategy to provide improved customer service for key accounts.

• Develop sales plans as specified as well as coordinate ongoing sales initiatives, including coordination with the conferences and exhibition marketing managers of the sponsorship marketing (online and offline) campaign and relationships with relevant external partners that can help promote the events to vendors

• Attend events and liaise with sponsor clients onsite to ensure that their contract is fulfilled and all of their concerns and needs are addressed

• Attend the conference with the objective of rebooking and/or gaining commitment from a high proportion of the current sponsors for the following year’s event

• Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of the company for developments and trends in the industry and to develop new sponsorship opportunities.

Qualifications

• Managerial experience

• Experience of managing, developing, and training team

• Ability to prepare detailed strategies

• Extensive experience in B2B conference sponsorship, exhibition, or event sales

• Experience in the use of Salesforce in both mass and targeted sales campaigns

• Knowledge of the oil & gas industry a distinct advantage

• Excellent negotiation and relationship-building skills

• Customer focused

• Budget management

• Contract management

• Writing proposals

• Excellent command of written and spoken (business) English – other languages could be an advantage.

• Sound commercial awareness, excellent organisational skills

• Ability to simultaneously manage multiple projects to tight deadlines

• Strong analytical and critical thinking skills

• Solid numeric abilities and experience with quantitative analysis

• Highly motivated and proactive

• Strong sense of urgency and results orientation