Event Director

The Event Director will be responsible for writing the overall event plan and once agreed with senior management its implementation. This includes the day-to-day project management of the multi-functional team and the successful operational and profitable delivery the event.

The Job:

• Maintain regular contact and visit existing and potential clients to ensure current and new business is developed along with monitoring competitor activity to identify new strategies for the event.
• Seek out, evaluate and develop new business opportunities through organic growth/new product development to maximize revenues and establish / maintain relationships with partners.
• Responsible for converting strategic objectives into tactical plans, and leading the execution of these across sales, marketing, content and operations.
• Work closely with the commercial director for the commercial management and development of the event to deliver agreed new business and renewal revenue targets within time and cost constraints.
• Support the Portfolio Director to manage and deliver the event P&L.
• Monitor sales performance and track in comparison to forecasts.
• Oversee the development of the marketing strategy & work with the Senior Marketing Manager to improve the overall visitor experience to the event.
• Oversee the operational preparations for the event and ensure that these are delivered to a high standard

Minimum Qualifications and Experience:

• P&L experience mandatory
• Develop sponsorship and branding opportunities within your product location and develop cross product opportunities.
• Ensure the database is managed to maximize its effectiveness and achieve Sales and Sponsorship targets. Appoint and manage Agent network.
• To provide Agent support and information on any new developments, sales tools, marketing opportunities, trend along with achieving new business and ensuring customer retention rates are achieved.
• Communicate business direction to team members through communication channels and manage and develop key stakeholder relationships.
• Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker.
• Establish monthly forecasting process to determine likely show result in budget tracker. • Oversee the development of the marketing strategy and marketing objectives for the event(s).

Minimum Qualifications and Knowledge:

• 5-7 years’ experience within Events with 2-3 years project management experience
• 3-5 years People Management experience
• Full budget control and forecasting experience