Head of Marketing

We are looking for an experienced Head of Marketing to lead the event marketing and strategy.

The Job:

• Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process.

• Work closely with the team on stakeholder management, including campaign verticals, with all entities.  

• Create and manage the marketing P&L for the campaign cycle with direct reporting.

• Create and implement robust campaigns focusing on extraordinary growth and retention strategies.

• Work with external PR agencies on domestic and global strategies to ensure MENA-wide and international coverage of all related PR content from direct releases to op-ed driven content.

• Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures.     

Personal Attributes:

• 5 + years in senior management.

• Detailed knowledge of marketing best practices with strong knowledge and understanding of social media marketing.

• Knowledge of mid to large-scale B2B exhibitions and conferences

• Experience in developing an online and digital strategy.

• A strong work ethic and commitment to delivering a successful event and an outstanding experience for event participants

• Availability to travel.

• Proficiency in spoken and written English & Arabic