Head of Marketing

Location Dubai
Job type: Permanent
Salary: 25,000 - 30,000 AED
Contact name: Carlota Adsuara

Contact email: talent@esmosrecruitment.com
Job ref: 32619
Published: 9 months ago

We are looking for an experienced Head of Marketing to lead the event marketing and strategy.

The Job:

  • Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process.

  • Work closely with the team on stakeholder management, including campaign verticals, with all entities.  

  • Create and manage the marketing P&L for the campaign cycle with direct reporting.

  • Create and implement robust campaigns focusing on extraordinary growth and retention strategies.

  • Work with external PR agencies on domestic and global strategies to ensure MENA-wide and international coverage of all related PR content from direct releases to op-ed driven content.

  • Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures.     

Personal Attributes:

  • 5 + years in senior management.

  • Detailed knowledge of marketing best practices with strong knowledge and understanding of social media marketing.

  • Knowledge of mid to large-scale B2B exhibitions and conferences

  • Experience in developing an online and digital strategy.

  • A strong work ethic and commitment to delivering a successful event and an outstanding experience for event participants

  • Availability to travel.

  • Proficiency in spoken and written English & Arabic