Marketing Campaign Manager

The Marketing Campaign Manager will be responsible for developing effective marketing strategies and campaign plans for local and international trade exhibitions and conferences.

The ideal candidate will be a marketing all-rounder with proven leadership abilities and a proven track record of delivering growth.

The Job:

• Create and execute innovative marketing strategies and campaigns to drive awareness, attendance, and engagement for our events.

• Manage digital marketing initiatives: Oversee digital marketing efforts, including email marketing, social media advertising, content marketing, search engine optimization (SEO), and paid online campaigns.

• Work with the sales team to create cross-channel sales campaigns, focused on both new client growth and increased client retention.

• Monitor campaign performance, optimize conversion rates, and enhance brand visibility across various online platforms.

• Develop, write and proofread copy for promotional materials - promotional emails, website content, social media posts, and press releases.

• Take ownership of the data management and CRM system (Zoho), ensuring accurate and up-to- date information, implementing data-driven strategies, and leveraging the CRM to enhance audience segmentation, personalization, and campaign effectiveness.

• Work with in-house designer to create artwork required for campaigns.

• Use business intelligence, customer feedback and insights to suggest and implement new campaign ideas.

• Update event and company websites, maintain exhibitor zones and own the exhibitor customer care programme

• Execute pre- and post-show customer feedback surveys, taking a proactive lead in analysing feedback outcomes for actionable improvements.

Minimum Qualifications and Experience:

• Minimum 5 years’ experience in a marketing role within the exhibitions industry

• Strong attention to detail and copywriting skills in English (must) and Arabic (not essential)

• Exceptional project management skills - organised, proactive, and able to multi-task.

• Proven track record of implementing successful marketing campaigns for large-scale exhibitions

• Excellent communication skills and ability to interact with internal and external stakeholders

• Experience and knowledge of using social media platforms

• Good grasp of tools and technology platforms involved with managing websites (ASP), social media (Hootsuite) and CRM (Zoho).

• Strong ability working with data sets, interpreting trends and providing analysis based on data

  that support our goals.

• Excellent time management skills and the ability to prioritise relevant tasks.

• Ability to work under pressure.