Marketing Manager

As a Marketing Manager specializing in the events industry, dedicated to ensuring the success of events through strategic and innovative marketing initiatives. The role involves orchestrating a comprehensive marketing approach, blending traditional and cutting-edge strategies to effectively position events within the market.

Responsibilities:-

• Ensure a world-class level of marketing for events through a blend of traditional and innovative tactics aligned with event positioning.

• Create and implement integrated marketing campaigns for the entire exhibition, covering exhibitor, delegate, and visitor segments.

• Develop marketing plans for lead generation and collaborate with teams to ensure optimal marketing for each aspect of the event.

• Forecast and monitor the entire budget, marketing timeline, and media plan to ensure effective resource allocation.

• Utilize the full marketing mix, including email, direct mail, PR, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing, and TV.

• Drive comprehensive marketing strategies to promote exhibitions and conferences in line with the overall marketing strategy. 

Requirements:

• Min 3+ years Proven experience in marketing, preferably in the events industry.

• Strong strategic and creative thinking. 

• Excellent communication and collaboration skills.

• Ability to develop and implement integrated marketing campaigns.

• Proficient in budget management and monitoring.