Marketing Manager

Location Dubai
Job type: Permanent
Salary: 18,000 - 20,000 AED
Contact name: Mylene Manalo

Contact email: mylene.talent@esmosrecruitment.com
Job ref: 32879
Published: about 2 months ago

As a Marketing Manager specializing in the events industry, dedicated to ensuring the success of events through strategic and innovative marketing initiatives. The role involves orchestrating a comprehensive marketing approach, blending traditional and cutting-edge strategies to effectively position events within the market.

Responsibilities:-

  • Ensure a world-class level of marketing for events through a blend of traditional and innovative tactics aligned with event positioning.

  • Create and implement integrated marketing campaigns for the entire exhibition, covering exhibitor, delegate, and visitor segments.

  • Develop marketing plans for lead generation and collaborate with teams to ensure optimal marketing for each aspect of the event.

  • Forecast and monitor the entire budget, marketing timeline, and media plan to ensure effective resource allocation.

  • Utilize the full marketing mix, including email, direct mail, PR, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing, and TV.

  • Drive comprehensive marketing strategies to promote exhibitions and conferences in line with the overall marketing strategy. 

Requirements:

  • Min 3+ years Proven experience in marketing, preferably in the events industry.

  • Strong strategic and creative thinking. 

  • Excellent communication and collaboration skills.

  • Ability to develop and implement integrated marketing campaigns.

  • Proficient in budget management and monitoring.