Marketing Manager

As the Marketing Manager you will plan, design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's.

The Job:

• Create, implement, and analyse multi-channel marketing campaigns (including exhibitor, conference and visitor campaigns, as well as special events).

  Develop a drop schedule and content calendar.

• Coordinate the design and production of all marketing materials required to deliver the content calendar.

• Maintain the marketing budget tracker and adhere to agreed marketing budget.

• Use the full marketing mix to promote the exhibition and summit content in accordance with the marketing strategy and overall business objectives.

• Identify target universe and key segments within target universe.

• Develop personas, value propositions and messaging for each of the key segments.

• Ensure show websites are fully up-to-date with the latest information and recommend website enhancements.

• Draft copy and design creatives in conjunction with designer for social media.

• Work with internal teams to ensure data governance and data management policies are adhered to.

• Copywrite and proofread marketing materials (in conjunction with Exhibition Director/ Marketing Director if needed) in line with the content calendar and messaging.

• Provide KPI reports for update meetings with Marketing Director/Exhibition Director.

• Analyse and report trends over time and use these insights to build more effective campaigns.

• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure.

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.

• Monitor and adjust digital marketing activity based on performance metrics.

• Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance.

• Produce supporting event collateral such as show brochures, post show reports and sponsorship brochures.

• Source, appoint and manage external suppliers.

• Establish relationships with and manage strategically important partners to ensure maximum exposure.

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