Marketing Manager

The Marketing Manager's two main objectives are to generate sales leads and to increase the quantity and quality of the company exhibition visitors.

Responsibilities: 

• Responsible for the planning and implementation of our marketing strategy.

• Must develop integrated and cross-channel marketing campaigns to promote our exhibitions.

• Responsible for defining our messaging: on a corporate level, as well as for the different exhibitions (targeting various industries) we have in our portfolio.

• Needs to ensure our messaging is consistent across all our different communications channels.

• Responsible for putting together the marketing budget and for always keeping it transparent, as well as giving budget reports to management.

• Works closely with our exhibition managers to understand how marketing can support them better.

• Proactive in establishing new media partnerships and social media partnerships and in reaching out to associations and government agencies to form strategic partnerships supporting our exhibitions.

• Experienced in working with third-party agencies and copywriters and can deliver ‘to the point’ briefings.

Key requirements:

• Degree in Communications or Marketing.

• At least 3 years in business to the business marketing role

• Independent worker and forward thinker

• Experience within the exhibition or events industry is desirable.

• Experience in campaign planning and strategy and messaging.

• Strong verbal and written communication skills.

• Great attention to detail.