Paid Search Specialist.

PAID SEARCH SPECIALIST

"ESMOS is delighted to assist in recruiting a Paid Search Specialist for one of our clients. We're committed to finding the perfect candidate to contribute to the success of their upcoming events."

The Paid Search Specialist will manage and optimize PPC campaigns, primarily on Google Search Ads, to improve ROI. Key tasks include keyword research, ad copy creation, budget management, and performance analysis. They will also support SEO efforts, integrate PPC with broader marketing strategies, and ensure campaigns comply with industry standards.

Responsibilities:

• Run and optimize PPC campaigns with a focus on Google Search Ads.
• Conduct keyword research, write ad copy, and adjust campaigns based on trends.
• Monitor and report on performance, using A/B testing for improvements.
• Support SEO efforts and integrate campaigns with other digital channels.

• Develop standardized PPC processes, ensure compliance, and provide updates to management.
• Work with internal teams and external vendors for cohesive marketing strategies.

Requirements:

• Degree in digital marketing or related field
• Minimum 2 years of experience in paid search marketing.
• Experience in PPC, google search, google ads. Google analytics
• Familiar with cross-platform digital marketing.
• Strong interpersonal, time management, and project skills.
• Experience in events or exhibitions (preferred).

• Strong analytical, problem-solving, and communication abilities.