Senior Director-Exhibitions

Location Dubai
Job type: Permanent
Salary: 25,000 - 30,000 AED
Contact name: Mylene Manalo

Contact email:
Job ref: 32810
Published: 3 months ago

The Exhibition Director is responsible for implementing sales plan and strategy in order to maximize financial and non-financial objectives. Plan and direct the sales of the concerned exhibition/s in liaison with the Sales Director.

Key Responsibilities

  • Sell new and existing exhibitions to achieve strategic and financial targets

  • Remain abreast of developments within the exhibition industry, especially sales innovations

  • Research and visit competitive exhibitions to source new ideas and market practices

  • Contribute to the development of ideas to encourage visitor promotion

  • Expand and develop the exhibition database

  • Manage existing and identify new agents for the concerned show

  • Contact government trade bodies for existing and possible new markets to get exhibitors

  • Budget management and control to ensure achievement of revenue and NOP targets

  • Prepare annual event budgets and forecasts

  • Develop CRM program for key and specific target groups

  • Complete key account management strategy and program

  • Effective target setting, tracking and delivery across all sales bands

  • Effective management of sales agents and national associations networks


  • Bachelor’s degree in business and/or sales management or related disciplines. 

  • A minimum of 7/8 years of sales experience in the exhibitions industry and the ability to remain updated on the latest industry market knowledge.

  • Strong sales, interpersonal and negotiating skills required.

  • Significant experience in a senior role within the exhibitions/consumer/brand sector

  • Extensive people management skills and experience

  • Experience with working in a pressured working environment

  • Speaks and writes clearly and fluently in English at all levels

  • Thorough understanding of regional business culture

  • Good understanding of the regional consumer market

  • Effective communication at all levels, internally and externally