Senior Sales Manager - Arabic KSA

Location Riyadh
Job type: Permanent
Salary: 18,000 - 19,000 AED
Contact name: Mylene Manalo

Contact email:
Job ref: 32755
Published: about 2 months ago

As a Senior Sales Manager for exhibitions, you will play a pivotal role in our company's growth and success. Your primary responsibility will be to generate revenue by selling exhibition booth spaces and sponsorship opportunities to businesses looking to participate in our events. This role requires a dynamic, results-driven individual with a strong sales background and a deep understanding of the exhibitions industry.


  • To be fully responsible for the revenue generation of the exhibition stands and sponsorship packages to achieve agreed sales targets for your event

  • Sell exhibition space and sponsorships in accordance with set targets to ensure the revenue budget is achieved

  • Working with the Event Director to support the management of a network of overseas sales agents who sell exhibition stand and sponsorship and to achieve agreed sales target

  • To seek out, consider and evaluate new business opportunities

  • Monitor sales figures and reporting on a weekly, monthly and quarterly basis to enable senior management to be updated on the progress of the show and sponsorships

  • Regularly and frequently review and monitor competitive publications/exhibitions and identify new leads to ensure that sales opportunities are developed and maximized

  • Maintain regular contact and visit existing and potential clients to ensure current and new business is developed

  • Visit exhibitions and other events in order to contact current clients and develop relations with potential clients

  • Identify and develop new business opportunities by organic growth/new product development in order that the revenue is maximized

  • Establish substantial relationships throughout the marketplace in order to become aware of new business/acquisition opportunities

  • Together with the Event Director and Marketing Manager, assist in developing a marketing strategy to generate maximum exhibitor  participation, visitor and exhibitor attendance figures

  • To work closely with the accounts department in collections due for exhibitor sales

Minimum Experience:   

  • Minimum 4-5 years of B2B sales management and account handling experience

  • Previous relevant experience in events company is a must

  • Familiarity in selling construction and design products/services is a plus

  • Effective Arabic & English communication skills

  • Experience in Middle East market is plus

  • Ability to communicate effectively and efficiently with a wide variety of clients and partners across multiple mediums, including; phone, email, and face-to-face meetings

  • Highly motivated, ambitious, a desire to take ownership and responsibility to ensure the best outcome

  • Ability to work towards KPIs, using them as a motivational tool to hit and exceed targets

  • Adaptable and collaborative nature, working with colleagues across the team