VP Communication

The primary responsibility of the VP is to lead, drive and manage the office of our clients and the associated portfolio of events. To drive profitable growth organically as well as by a program of profitable international launches. To build and maintain relationships with key stakeholders to support both existing and new launch events. Oversee the relationship between the team you are responsible for and other offices around the world.

The Job:

• Full responsibility for the delivery of the P+L for the events portfolio you are responsible for.

• To launch sustainable and profitable long-term event products.

• To develop and implement the events strategy

• Maximise sales for the events (regional and international).  

• Drive double digit profit growth from the portfolio of events by a combination of

• strong organic growth in the core event; and

• a program of profitable international launches

• Develop short term and 5 year strategic plans for the portfolio

• Identify an ongoing pipeline of launches building on brand, relationships and databases

• Ensure that the portfolio delivers an excellent visitor, exhibitor, sponsor and delegate experience

• Ensure the team has appropriate current and future talent in place, and that comprehensive training, development and succession plans are in place and rigorously executed

• Develop relationships at the highest political and industry levels

• Head up the office and develop the infrastructure (people / systems / processes / procedures) to deliver the corporate objectives and regional strategy.

Qualifications & Experience:

• Strong leadership qualities

• Goal driven approach

• Financial and commercial awareness

• Extensive experience in international B2B conference sponsorship and exhibitions.

• Ability to create and manage a sales pipeline/budget/P&L – provide weekly reports with an accurate forecast

• Experience in the use of databases (preferably Salesforce) in both mass and targeted sales campaigns

• Excellent negotiation and relationship building skills

• Customer focused

• Excellent command of written and spoken (business) English – other languages could be an advantage.

• Sound commercial awareness, excellent organisational skills

• Ability to simultaneously manage multiple projects to tight deadlines

• Strong analytical and critical thinking skills

• Solid numeric abilities and experience with quantitative analysis

• Highly motivated and proactive

• Strong sense of urgency and results orientation

• Ability to multi-task and meet tight deadlines

• Strong attention to detail

• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation

Key Success Criteria

• To manage a multitude of strategies across international portfolios

• Achieve key financial targets

• Profit growth and margin improvement

• Visitor growth to exceed revenue growth

• Customer satisfaction stats

• Staff retention and satisfaction statistics