AVP Marketing

ESMOS is delighted to be recruiting for an AVP of marketing for one of our clients at the event/exhibitions based in Dubai.

The role entails strategising and implementing integrated marketing, communications, and creative management plans. This involves directly managing assigned events and developing and executing marketing strategies, policies, and procedures for the Exhibition Department's portfolio of exhibitions. Responsibilities include budget management, demand planning, creative asset management, and ROI measurement. Additionally, the role involves creating innovative marketing campaigns, producing collateral, managing PR efforts, and developing exhibition offerings. It also includes researching new show ideas and markets, implementing data management procedures, overseeing onsite activities, ensuring adherence to identity guidelines, driving revenue growth, and leading communication and interactive design efforts. Ultimately, the role is to maintain the quality of the final creative output.

Requirements:-

• Bachelor's degree in Marketing, Business, or a related field is required

• Minimum of 7 years in leadership roles in Marketing, with specific experience in the exhibition organising industry

• Preferably 7-10 years of marketing experience, with a focus on exhibitions organising industry

• Extensive exposure to marketing practices and precedents in the exhibitions industry

• In-depth knowledge of business management and practices

• Ideally, a formal qualification in business or management studies