Senior Marketing Specialist.

We are recruiting a Senior Marketing Specialist for an organization within the events industry, based in Canada.

This role supports and delivers integrated B2B marketing campaigns for events, exhibitions, and conferences. The position works closely with internal teams to drive audience engagement, brand visibility, and commercial performance.

Responsibilities

• Support the planning and execution of marketing campaigns across digital and traditional channels.
• Create marketing content and communications for websites, email, advertising, and promotional materials.
• Coordinate campaign timelines, schedules, and deliverables to ensure deadlines are met.
• Collaborate with internal teams including sales, operations, content, and finance.
• Manage social media channels and digital engagement for assigned events.
• Track campaign performance, registrations, and marketing metrics.
• Support onsite event delivery and coordination as required.
• Assist with market research, budgeting, and supplier coordination.

Requirements

• 3+ years of experience in marketing or a relevant qualification.
• Broad marketing skill set across content, digital, and campaign management.
• Strong writing, organizational, and project management skills.
• Analytical, detail-oriented, and process-driven.
• Excellent communication and collaboration abilities.
• B2B, events, or exhibition marketing experience is an advantage.