Marketing Manager
Reports to: Group Marketing Manager Department: Marketing & Events Hours of Work: 35 hours per week
Summary of the Role
The Marketing Manager is responsible for the day-to-day delivery of marketing activities across a portfolio of products and events, while supporting the Group Marketing Manager in achieving wider strategic business objectives.
The role focuses on planning and executing multi-channel marketing campaigns designed to promote exhibitions and industry events, driving visitor attendance, engagement and customer satisfaction.
The successful candidate will lead campaign development, manage marketing budgets, collaborate with internal teams and external partners, and analyse campaign performance to continually improve marketing effectiveness.
Key Responsibilities
Marketing Campaign Delivery
• Develop, manage and execute detailed multi-channel marketing campaigns to support event and product objectives within agreed timelines.
• Plan and deliver end-to-end marketing campaigns including strategy, planning, copy development, creative production, implementation and performance tracking.
• Produce engaging messaging and value propositions tailored to specific target audiences to drive registrations and attendance.
Budget & Performance Management
• Construct and manage marketing budgets for assigned campaigns and initiatives.
• Monitor campaign performance across online and offline channels and optimise activity based on real-time insights.
• Analyse campaign performance, attribution and ROI, delivering actionable insights post-campaign.
Content & Communications
• Produce and review marketing copy ensuring communications are clear, targeted, consistent and aligned with brand guidelines.
• Proofread and approve marketing materials before distribution. • Support the development of compelling campaign messaging for a variety of
channels.
Stakeholder Collaboration
• Work closely with internal teams including sales, operations and content teams to align marketing activities with wider business goals.
• Provide guidance to internal stakeholders on appropriate target audiences and marketing channels to maximise campaign impact.
Agency & Supplier Management
• Manage relationships with external partners including design agencies, PR agencies, website providers, CRM suppliers and registration platforms.
• Monitor quality and performance of external partners to ensure marketing objectives and ROI targets are achieved.
Sustainability & Compliance
• Ensure marketing activities align with company policies and procedures. • Support the organisation’s sustainability objectives and maintain awareness of
relevant industry standards and frameworks.
Key Internal Relationships
• Marketing • Content & Editorial Teams • Sales • Operations • Industry Associations
Key External Relationships
• Design agencies • Website and CRM partners • Registration platform providers • PR agencies
Core Competencies
Performance Management
Ability to take responsibility for individual performance by setting clear objectives, monitoring progress and addressing issues where required.
Collaborative Working
Ability to develop and maintain strong working relationships with colleagues and external stakeholders to achieve shared goals.
Attention to Detail
Ensuring that work and information are accurate and complete, preparing thoroughly for meetings and presentations, and following up on commitments.
Customer Focus
Providing effective support and service to internal teams and external stakeholders.
Industry Awareness
Maintaining an understanding of the wider industry landscape, including political, economic and technological factors that may influence the business environment.
Person Specification
Essential Experience
• Minimum 3 years’ experience delivering marketing campaigns, ideally within events or B2B environments.
• Strong knowledge of digital marketing channels and campaign strategy. • Proven ability to manage multiple marketing campaigns simultaneously. • Experience analysing data and using insights to optimise campaign
performance. • Excellent copywriting skills with the ability to tailor messaging for different
audiences. • Experience managing marketing budgets and campaign performance metrics.
Desirable Experience
• Degree-level education or professional marketing qualification. • Experience working in B2B marketing environments. • Familiarity with CRM systems such as Salesforce or similar platforms. • Experience presenting marketing strategies or campaign performance to
stakeholders.
Skills & Attributes
• Ability to work effectively under pressure and manage competing priorities. • Strong project management and organisational skills. • Creative thinking with the ability to develop innovative marketing strategies. • Results-driven mindset with a focus on measurable outcomes. • Adaptability within a changing and fast-paced environment. • Willingness to travel internationally when required.
Technical Knowledge
Experience using marketing and campaign tools such as:
• Email marketing and automation platforms • Website content management systems • CRM platforms • Registration systems • Analytics tools such as Google Analytics • Advertising platforms such as Google Ads and LinkedIn Campaign Manager • Marketing tools including HTML, Photoshop or equivalent • Project management tools • Strong proficiency in the Microsoft Office suite is expected.