Esmos Recruitment’s new Event Technology division was established in response to the growing demand for innovative tech solutions in the events industry.
As technology continues to revolutionise the way events are planned and executed, it’s crucial for event organisers to stay ahead of the curve and leverage cutting edge tools.
While technology can enhance the attendee experience and streamline operations, it can also lead to unexpected challenges.
In this Tech Tuesday blog, we’ll delve into some common event tech fails and provide valuable advice on how to avoid them.
Let’s dive in!
Overreliance on Technology
Let’s face it, technology can be a lifesaver when planning and executing events. But don't get too carried away! Placing all your eggs in one basket can be risky. Remember, technology is a tool, not a magic wand. If it fails, it could have big implications.
To avoid this happening, always have a backup plan. Think of it as insurance for your event. If the tool you’re utilising goes down, you’ll have a safety net. You can never be too careful!
Inadequate Testing
Thorough testing is a critical step in ensuring that your event technology functions as expected. Relying solely on vendor demonstrations can be misleading.
Put your tech through its paces in a real world environment. Identify any glitches, kinks or compatibility issues before your event goes live. This will save you headaches (and potentially, your reputation) down the line.
Poor Internet Connectivity
Imagine trying to watch a live stream with buffering so bad it feels like you’re watching with a dial up internet connection from the 90’s. Not fun, right? Avoid this by ensuring your venue has reliable internet connectivity.
Access your venue’s infrastructure and consider partnering with a reliable internet service provider. And don’t forget to have a backup plan just in case the Wi-Fi goes down.
User Experience Challenges
No one wants to navigate a tech setup that’s more confusing than a Rubik’s cube. Make sure your technology is user friendly and intuitive.
Consider conducting user testing to identify any potential pain points and gather feedback. Provide clear instructions and support materials to guide attendees. Remember, happy attendees are more likely to have a positive event experience.
Vendor Miscommunication
Miscommunication between you and your vendors can be a nightmare. Ensure everyone is on the same page from the start. Establish clear communication channels, set expectations and schedule regular check-ins.
By maintaining open and transparent communication, you can avoid misunderstandings and ensure that what they’re delivering aligns with the goals of the event.
By avoiding these common pitfalls and implementing best practices, you can ensure that your event runs smoothly and contributes to a successful and memorable experience.
Remember, technology is a powerful tool, but it’s only as good as how it’s used. With careful planning, testing and communication, you can utilise it for an unforgettable event.
Until next time
