Let’s face it, AI is everywhere right now - it’s not just in your phone, fridge or daily life, but also making waves in the events industry. As tech continues to dominate the world, AI is becoming a game-changer for event organisers, and here at Esmos Recruitment, we’re seeing the knock-on effect for the jobs market.
AI is making things smoother, faster and maybe even cooler. So, what exactly is AI doing for event planning? Let’s dive into it!
More Time for Coffee Breaks?
We all know event planners are the ultimate multitaskers, but even the best of us need help sometimes. AI powered tools take the hassle out of scheduling, booking and guest lists. Instead of sweating over spreadsheets, AI can handle data-heavy tasks like finding the best venue, balancing attendee numbers and even keeping track of catering.
AI Powered Chatbots
You’ve probably heard of chatbots before, but they’re becoming more integral to events than ever. Need to find the nearest bathroom? Want to know when the next speaker you want to see starts? AI powered chatbots are able to answer questions 24/7 with no need for coffee breaks or sleep. They’re also incredibly smart - not only do they answer FAQs, but they can also handle registrations, process payments and send personalised reminders to attendees.
This doesn’t just improve the attendee experience; it also takes pressure off event staff, freeing them up to focus on more critical tasks. At Esmos, we’re seeing more clients ask for candidates with skills in chatbot integration and AI support tools, so if you’re in the event tech space, these skills are in high demand!
Data-Driven Decision Making
Events thrive on data - from registration forms and attendees feedback to social media engagement and post-event surveys. AI can crunch this data in real time, allowing event planners to make informed decisions on the fly. For example, if a particular session is seeing a higher level of engagement, AI tools can suggest extending it or moving it to a larger space. Or, if social media conversations around an event are flagging, AI driven marketing tools can help you tweak your strategy mid-event to boost interaction.
This real-time data processing means planners can be more agile, responding to attendee needs and preferences as the event unfolds rather than relying on feedback post-event. Cool, right?
AI Enhanced Marketing
Marketing an event takes a lot of time and effort, but AI is making it easier to reach the right audience with the right message. From crafting personalised email campaigns to optimising social media ads, AI tools can handle it all, using data-driven insights to target specific demographics or interests.
By analysing attendee behaviour and engagement across various platforms, AI can suggest optimal times to send marketing messages, identify which promotional content resonates best and event predict future trends. This not only boosts attendance but also ensures that your marketing budget is being spent in the most efficient way possible.
Automation
Let’s be honest, the admin side of event management can be a bit of a slog. But with AI driven automation, event planners can automate repetitive tasks like sending out invitations, tracking RSVPs and managing registration fees. These same platforms can send automated reminders, update attendees with event changes and even generate post-event surveys without anyone lifting a finger.
We’re also seeing a rise in demand for roles in AI system management, where candidates help integrate and maintain these automated systems within event companies, purely because of how much time and money this is saving businesses.
AI is not just transforming events; it’s opening up exciting new opportunities for professionals across the industry. So the next time you’re at an event, keep an eye out for some of the AI systems that we have mentioned in this blog!
Also, be sure to check out: whataicandotoday.com - It’s constantly updated with practical ways AI is making a real world impact and how it can benefit everyone in everyday life!
Until next time
