Commercial Director - Dubai.

ESMOS is recruiting a Commercial Director to lead and expand the commercial operations for one of our clients.

The ideal candidate will have strong event management, sales, and marketing experience, with a proven track record of driving revenue growth.

This senior-level role involves working closely with the marketing team and third-party stakeholders at governmental levels, with full responsibility for revenue management, including forecasting, report writing, business development, and identifying new revenue streams.

Responsibilities:-

• Develop and implement a global sales strategy with the marketing team.
• Manage the sales pipeline from lead generation to conclusion, ensuring best practices in data acquisition and management.
• Oversee agent management, focusing on growth, account management, and revenue protection.
• Handle key account management for high-revenue exhibitor and sponsor accounts.
• Collaborate with admin and operations teams to maximize floorplan yield.
• Identify and implement new sector developments to keep the exhibition relevant.
• Formulate strategies to maintain event positioning against competitors, including disruptive marketing campaigns.
• Continuously analyze revenue channels, identifying new sources and optimizing pricing strategies.
• Set and manage overall revenue sales targets, including pricing and individual sales targets.
• Lead and motivate the sales team, managing incentives, commission structures, KPIs, and providing coaching and mentoring.

Requirements:-

• Bachelor’s degree or higher, with a proven track record in senior commercial roles within large B2B events.
• Minimum 10 years of experience in commercial roles.
• Extensive experience in commercial roles within large-scale events, media, exhibitions, or B2B environments
• Proven-track record in selling new and existing exhibitions
• Strong key account management and stakeholder engagement skills.
• Excellent written and presentation skills.
• Exposure to GCC market is a plus